Animals Inc. Launch Brings the Allure of Animals to All

Washington, DC (PRWEB) May 10, 2013

Animals Inc. today announced its official launch to the advertising, online and sponsorship communities. The company is the official marketing arm of the Association of Zoos and Aquariums (AZA), adding a digital and online component to its on-site offerings in 222 accredited zoos and aquariums. For the first time, marketers have a one-stop shop to reach the attractive demographic of families, moms and kids in the nations best zoos and aquariums.

Animals Inc. was created to harness the collective marketing opportunities represented by 222 zoos and aquariums; 182,000,000 visitors; 8 million Facebook Fans; 1 million Twitter followers; and 240 million YouTube views, said President of the Philadelphia Zoo and Animals Inc. Chair of the Board Vikram Dewan. Animals Inc. has the ability to put Americas top brands in front of young families in the aquarium or zoo and online an unbeatable combination.

Animals are so popular, especially with moms and kids. With the backing of Americas great zoos and aquariums, Animals Inc. has the ability to connect with that important audience, said AZA President and CEO Jim Maddy.

Jack Hanna, Director Emeritus of the Columbus Zoo and Aquarium, said, Theres never been a more important time to reach new generations through technology and to share the important work of zoos and aquariums in wildlife conservation.

Animals Inc. is using technology to create an unprecedented sponsorship opportunity for brands trying to reach the family demographic. New digital assets include its digital signage network in zoos and aquariums in top media markets, along with and a strong presence on Facebook, Twitter, Pinterest, and mobile platforms all presenting the animal videos, webcams and images that people look for in an engaging, wholesome, educational manner.

No other media company that offers animal-related content online can combine it with on-the-ground access to zoo and aquarium visitors, Maddy added.

AZA represents over 200 zoos and aquariums across the United States, Canada and Mexico. AZA-accredited zoos and aquariums meet the highest standards in animal care, education and conservation. Over 181 million people visit AZA-accredited zoos and aquariums each year – more than attend NBA, MLB, NHL, and NFL games combined. Through Animals Inc., major brands can reach the most important and influential consumers in America moms and kids.

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