IHC Specialty Benefits Wins 2013 Best of PiMA Award and Gold Award for Best e-Commerce Website

Minneapolis, MN (PRWEB) August 01, 2013

IHC Specialty Benefits, a member of The IHC Group, recently received the 2013 Best of PiMA award and a Gold award for Best e-Commerce Website for healthedeals.com in the Professional Insurance Marketing Association Marketing Methods Competition. Marketing awards are given to member insurance companies and agencies for demonstrating outstanding marketing and creative strategy with measureable results.

Re-launched in January 2013, healthedeals.com was rebranded as a merchandizing shop for individuals looking for affordable health insurance products. Using responsive design, the site features a health care reform calculator and a Healthcare Blue Book look-up function. The campaign was kicked-off with a combination of public relations, lead generation and search engine marketing.

We are extremely pleased with this award. The primary objective of healthedeals.com was to convert a short-term medical website into a multi-product shopping cart experience, increasing sales and improving conversion rates. Its an honor to be recognized for creating a website that provides health insurance solutions for many needs, lifestyles and budgets, said Brian Dow, Chief Operating Officer of IHC Specialty Benefits.

There were over 500 entries in PiMAs annual marketing contest, which included over 100 insurance companies and big box agencies represented in the competition.

About IHC Specialty Benefits

IHC Specialty Benefits, Inc. is a member of The IHC Group. The IHC Group is comprised of insurance carriers, and marketing and administrative affiliates committed to providing excellent service and offering competitive health, life, disability, stop-loss, short-term medical, travel and dental insurance products to groups and individuals. IHC Specialty Benefits is a customer-driven company and share a mutual desire to provide important benefits to our customers and to meet their needs in an innovative, hassle-free manner.

About healthedeals.com

Healthedeals.com is a website offered by IHC Specialty Benefits, Inc., offering individual major medical health insurance, hospital indemnity insurance, temporary health insurance, dental insurance, limited medical insurance, critical illness insurance, bundled accident, critical illness and term life insurance, and pet insurance.

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